Podcast Episodes

From Hip Hop Church to 140 Million Streams: Steven Malcolm’s Rise
Jeff Wood Jeff Wood

From Hip Hop Church to 140 Million Streams: Steven Malcolm’s Rise

Welcome to Mitten Music, where we bring you authentic conversations.

This episode features Grand Rapids native Steven Malcolm, a Christian hip hop artist who shares how he went from grinding at a hip hop church to signing with Curb Records and touring major arenas. He also breaks down the business lessons he learned the hard way, why his story is now driving his songwriting, and how he's expanding into mentorship, creative development, and promotion.

We discuss Steven's early path, what a hip hop church really is, and how an artist can grow from simply making music to building a sustainable career and brand.

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Connor Meston / Rap Roots Media
Ryan Malott Ryan Malott

Connor Meston / Rap Roots Media

While we were at Michigan Music Alliance’s Music Econ Summit earlier this year, we had the opportunity to interview violist, ⁠Connor Meston⁠, and founder of ⁠Rap Roots Media⁠, Brayden Flodin.

Connor shares his unique journey as a violist, discussing his collaborations with various bands and the challenges of navigating the music industry.

Brayden, on the other hand, delves into his experiences as a music marketer and podcaster, emphasizing the importance of storytelling in music.

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